Lead Demand Generation

Chennai / Kochi

Job Description:

Job duties:

1.) Demand Generation Strategy and Execution:
– Develop and implement comprehensive demand generation strategies, focusing on creating and executing multi-channel campaigns that drive brand awareness, engagement, and lead generation.
– Identify and leverage the most effective digital marketing channels, including email, social media, search engine marketing (SEM), search engine optimization (SEO), and content marketing, to reach target audiences.
– Collaborate with the content, design, and product teams to create compelling campaign assets and messaging that align with the brand strategy and effectively communicate the value of Hexnode’s platform.
– Continuously optimize campaigns through data-driven analysis, testing, and iteration to maximize their effectiveness and improve return on investment (ROI).

2.) Lead Management and Sales Enablement:
– Develop processes for capturing, scoring, and nurturing leads generated through demand generation campaigns, ensuring a smooth handoff to the sales team.
– Collaborate with the sales team to identify target customer segments, create targeted demand generation campaigns, and provide ongoing support to help them effectively communicate the value of Hexnode’s platform.
– Analyze lead quality and conversion rates to optimize campaigns and improve sales pipeline health.
– Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively engage with leads and close deals.

3.) Performance Measurement and Reporting:
– Establish and track key performance indicators (KPIs) for demand generation initiatives, using these metrics to assess the success of campaigns and make data-driven decisions for future strategies.
– Regularly report on campaign performance to internal stakeholders, highlighting successes, learnings, and areas for improvement.
– Collaborate with the analytics team to gather insights on campaign performance and use these findings to inform future demand-generation efforts.

4.) Professional Development:
– Continuously enhance demand generation and digital marketing skills and industry knowledge through self-study, webinars, and workshops.
– Build relationships with other demand generation and digital marketing professionals in the industry to exchange best practices and insights.

– Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
– Minimum of 3 years of professional experience in advertising, branding, content strategy, or a related role, with a focus on creating and managing content for landing pages, ad copies, direct email communications, website copy, and blog content.
– Excellent communication and writing skills, with the ability to convey complex concepts to both technical and non-technical audiences.
– Experience working with cross-functional teams, including brand strategy, marketing, sales, and product management.
– Knowledge of endpoint security solutions and the broader IT security landscape is a plus.

Job Category: Demand Generation Specialist
Job Type: Full Time On-site
Job Location: Chennai Kochi

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Rose Singh